Plus a new NASCAR-themed virtual restaurant, a steakhouse temporarily closes, the Great American Foodie Fest returns, and more

Stapleton, S. (2021, August 31). A daily brunch heads to French Restaurant Marché Bacchus and more Dining Intel. Eater Vegas. Retrieved September 17, 2021, from https://vegas.eater.com/2021/8/31/22650528/marche-bacchus-daily-brunch.

 
 
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LAS VEGAS — With the South Point 400 headed to the Las Vegas Motor Speedway Friday, September 24, through Sunday, September 26, for the NASCAR Cup Series playoff race, it only seems appropriate that a new virtual restaurant will bring fan favorite foods via delivery. Robert Earl and his Virtual Dining Concepts teamed up with DoorDash to bring NASCAR Refuel laden with favorites from the racetrack. Diners can order the refuel burger with candied bacon, melted American cheese, chili, and mac and cheese, or victory lane dogs with a ground beef patty with American cheese, topped with a split hot dog and candied bacon. Tallamento Dogwiches with pimento and American cheese, a Darlington pimento cheese sandwich, kid’s meals, and fried apple pie bites round out the menu. To order, head online

NASCAR Fans Can Now Get Daytona Firecracker Dogs Delivered To Their Home

Wolf, M. (2021, August 30). NASCAR fans can now Get Daytona Firecracker Dogs delivered to their home. The Spoon. https://thespoon.tech/nascar-fans-can-now-get-daytona-firecracker-dogs-delivered-to-their-home/.

 
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NASCAR Fans Can Now Get Daytona Firecracker Dogs Delivered To Their Home

Want to have your own Talladega night at home with some food straight from the track?

Good news: You can now scarf down a Tallamento Dogwich or Daytona Speedway Firecracker Dog while watching Kyle Larson race around the track on your TV by ordering from the new NASCAR virtual restaurant through the DoorDash, a new custom-built app, or through the website.

Called NASCAR Refuel, the new race-car restaurant is brought to you by the same folks who created the MrBeastBurger virtual restaurant concept, Virtual Dining Concepts.

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food,” said Robert Earl, the company’s founder, and longtime restaurant entrepreneur, in a release sent to the Spoon. “Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home.”

The technology behind the app and the website were provided by Lunchbox, a startup that creates digital commerce platforms for restaurants.

It’s not all that surprising a sports brand like NASCAR would launch its own virtual restaurant concept. Sports businesses make billions of dollars each year from merchandising, so why not start selling your food as well? In all reality, it probably won’t be long before we can have our favorite baseball park or hockey rink food made by a local host kitchen and delivered to our home.

The question is whether these virtual food extensions of sports brands will be successful. There’s certainly potential; If you’re a diehard NASCAR fan or love baseball or football, getting a ballpark burger could be a great way to spend a game or race day.

Where things could fall down is in execution in the local markets where it’s available. NASCAR Refuel will work in a similar way to MrBeast, where VDC kitchen partners can learn the menu and start offering the food in their market.

The reviews for MrBeast Burger have been ok but not great. Perhaps not surprising since the virtual burger restaurant expanded very fast (300 locations within the first month), which means many different kitchen partners across the country.

And that’s the thing: each virtual restaurant will only be as good as the local kitchen making them. This means NASCAR is trusting their brand with a local host kitchen, as would be the NFL or NBA.

But who knows? If NASCAR’s virtual restaurant efforts go well, the temptation to get fans to pay for overpriced food outside of the sports venue may be too tempting to pass up.

Virtual Dining Concepts Rolls Out New Brand NASCAR Refuel

Virtual dining Concepts rolls out new Brand NASCAR REFUEL. QSR magazine. (n.d.). https://www.qsrmagazine.com/news/virtual-dining-concepts-rolls-out-new-brand-nascar-refuel.

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Virtual Dining Concepts Rolls Out New Brand NASCAR Refuel

The menu is handpicked from 12 NASCAR-owned racetracks around the country.

Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced today NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white-label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” says Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.”         

Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites. Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger, and more. Watch for exciting new menu specials, highlighting regional classics inspired by NASCAR racetracks, starting at the kick-off of the 2022 season with special items being added on an ongoing basis. 

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food! Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home,” says Robert Earl, Founder of VDC. “With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”

“This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike,” says Vanessa Carr, DoorDash’s Director of Partnership Marketing. “We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors.”  

NASCAR Refuel virtual restaurant now available

Release, O. N. A. S. C. A. R. (2021, August 27). NASCAR refuel virtual restaurant now available: Nascar. Official Site Of NASCAR. https://www.nascar.com/news-media/2021/08/27/nascar-refuel-virtual-restaurant-now-available/.

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By Official NASCAR Release – NASCAR.com 

NASCAR Refuel virtual restaurant now available

Los Angeles – Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced Friday NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.” 

Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites. Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger and more. Watch for exciting new menu specials, highlighting regional classics inspired by NASCAR race tracks, starting at the kickoff of the 2022 season with special items being added on an ongoing basis. The full menu can be viewed here.

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food! Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home,” said Robert Earl, founder of VDC.

“With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”

Said DoorDash director of partnership marketing Vanessa Carr: “This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike. We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors.


NASCAR Refuel is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders three ways; it is accessible exclusively on DoorDash and also via the proprietary NASCAR Refuel app, available for download from the Apple Store or Google Play and directly from the website. To order from DoorDash, diners can input their zip code in the app or via doordash.com to find their nearest location. As new locations are added, the website, NASCAR Refuel App, DoorDash and social media channels will update, so consumers will know when their area is within a delivery zone.

For more information and to order NASCAR Refuel, please visit www.nascarrefuel.com, and follow @NASCARRefuel for continued location and other updates on InstagramTwitterFacebook and  TikTok