TikTok Star Larray To Launch Virtual Mac & Cheese Restaurant

Washington, J. (2021, August 18). Tiktok Star Larray to launch Virtual Mac & Cheese Restaurant. Seventeen. Retrieved October 6, 2021, from https://www.seventeen.com/celebrity/a37338342/tiktok-star-larray-virtual-restaurant/.

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There’s a new business venture on the horizon for TikTok star Larray . The 23-year-old is launching a virtual restaurant called Larray’s Loaded Mac.

A far cry from the traditional mac and cheese you’re used to, Larray’s Loaded Mac will feature seven unconventional flavors. “That Girl,” a pizza-inspired option, and “Feelin’ Riskey,” a pulled pork, Fritos, onions, barbecue sauce, and cheese blend, are two examples of the heat Larray is bringing with his bold new branded menu.

He spilled the tea on the new restaurant during an interview with Insider. ” What inspired me to launch it was my grandmother [who] makes mac and cheese like crazy,” Larray explained. “It’s something that ran in the family.”

A unique menu isn’t the only unconventional thing Larray’s Loaded Mac boasts. Hungry patrons won’t be able to partake in in-person dining. The brand’s website lists several delivery apps, including DoorDash, Grubhub, and Postmates, which will carry the online menu in over 25 cities across the U.S.

With 24 million TikTok followers and 8.5 million on YouTube, Larray is in pretty good company. He now joins the likes of YouTube creator MrBeast, who launched a burger chain in December 2020, and TikToker Dylan Lemay, who revealed plans for a New York-based ice cream shop in August 2021.

Youtube Star Larray Rolls Out Virtual Brand Larray's Loaded Mac

YouTube star Larray Rolls Out Virtual Brand Larray’s loaded Mac. QSR magazine. (n.d.). Retrieved October 6, 2021, from https://www.qsrmagazine.com/news/youtube-star-larray-rolls-out-virtual-brand-larrays-loaded-mac.

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Content creator, musician, and YouTube sensation Larray announced today the launch of his very-own virtual restaurant brand called Larray’s Loaded Mac. As one of the fastest-growing, multi-hyphenate creators worldwide, Larray’s music, style, and vibrant personality have captured audiences globally and resulted in a loyal following of fans and nearly 40M followers across YouTube, TikTok, and Instagram. Now, Larray adds restaurateur to his digital profile as he debuts Larray’s Loaded Mac in partnership with Virtual Dining Concepts.

“We are focused on working with digital-first talent by helping them create an ownable virtual dining brand,” says Robbie Earl, VDC co-founder. “By tapping into the creator economy, we’re not only playing a part in growing the influencers’ personal brands but also further helping the restaurant industry leverage the digitally native community. Having Larray join the virtual food space provides him with another way to engage his fans, this time with food deliveries in 30 minutes or less, and have them be a part of something that means so much to him.” 

With a spin on his favorite food, Larray’s Loaded Mac takes the traditional mac and cheese dish to a whole new level and even has his grandmother’s stamp of approval, who also happened to help craft the menu and flavors. From Classique to Hottie, The Club, LBT, That Girl, Burgalicious and Feelin’ Risky, Larray’s perfectly crafted menu offers a mac and cheese selection that’s loaded with everything from a variety of cheeses, meats, vegetables, seasonings and sauces. Larray’s Loaded Mac online menu was brought to life by Virtual Dining Concepts’ Culinary Director and Chef, Eric Greenspan. 

“Some of my fondest memories from growing up are making mac and cheese in the kitchen with my grandmother,” says Larray. “Her original recipe was always a family favorite and gave me the inspiration to create Larray’s Loaded Mac. I am so excited to share our favorite dish with fans and fellow mac and cheese lovers.”

“Larray is such a unique and talented creator, so we wanted to do something outside the box for his fans,” says Greg Falchetto and Zach Friedman, Larray’s managers at Homemade Projects. “We’ve been friends with Robbie for years, so when Larray initially brought the Loaded Mac idea to us, it was a no-brainer to partner with VDC. We’re excited for everyone to try this special dish from Larray’s childhood and all the unique flavors he personally created.”

Larray’s Loaded Mac is now available in most major markets across the country. Consumers based in Los Angeles, Boston, Phoenix, Chicago, Philadelphia, Denver, Houston, Washington D.C., Austin, Seattle, St. Louis, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego, Baltimore, Orlando, Tampa, and Louisville are among the first wave of cities with additional locations added regularly.

DoorDash Delivers Track Menu Favorites Through NASCAR Refuel

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Mulloy, T., & Mulloy, T. (2021, September 9). DoorDash delivers track Menu Favorites Through NASCAR REFUEL. CStore Decisions. Retrieved September 17, 2021, from https://cstoredecisions.com/2021/09/09/doordash-delivers-track-menu-favorites-through-nascar-refuel/.

Racing enthusiasts and food fans alike can now sample menu items from a dozen NASCAR racing venues thanks to NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization.

The effort is a collaboration of Virtual Dining Concepts in partnership with NASCAR and DoorDash. The launch comes exclusively through DoorDash or via the NASCAR Refuel app and the official website – both powered by DoorDash’s white label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.”

Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites.

Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger and more. New menu specials highlighting regional classics inspired by NASCAR race tracks will be available starting at the kickoff of the 2022 season with special items being added on an ongoing basis. The full menu can be viewed here.

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food!” said Robert Earl, founder of VDC. “Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home. With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”

DoorDash Director of Partnership Marketing Vanessa Carr said the collaboration expands upon the delivery service’s multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike.

“We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors,” Carr said.

NASCAR Refuel is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders three ways; it is accessible exclusively on DoorDash and also via the proprietary NASCAR Refuel app, available for download from the Apple Store or Google Play and directly from the website.

To order from DoorDash, diners can input their zip code in the app or via doordash.com to find their nearest location. As new locations are added, the website, NASCAR Refuel App, DoorDash and social media channels will update, so consumers will know when their area is within a delivery zone.

For more information and to order NASCAR Refuel, please visit www.nascarrefuel.com.

Virtual Dining Concepts partners with NASCAR to offer racetrack eats

Joseph, S. (2021, August 27). Virtual dining CONCEPTS partners with NASCAR to offer racetrack eats. Scott Joseph’s Orlando Restaurant Guide. https://www.scottjosephorlando.com/news/5745-virtual-dining-concepts-partners-with-nascar-to-offer-racetrack-eats.

Virtual Dining Concepts partners with NASCAR to offer racetrack eats

If you’ve ever thought to yourself that the only bad thing about the NASCAR experience is that you can only have food from the track concession stands on race days, I’ve got big news for you.

Virtual Dining Concepts, the not-a-ghost-kitchen project from Robert Earl, announced Friday that it is partnering with NASCAR and DoorDash to offer NASCAR Refuel, a delivery-only virtual restaurant brand.

NASCAR Refuel, a restaurant that does not exist but somehow has dozens of locations, will offer favorites from various NASCAR racetracks, including the Daytona Firecracker Dog, the Talla-mento Dogwich and the Darlington Pimento Cheese Sandwich. Other menu items include the Lap Dog (get it?), a Mac Dog, and a Victory Lane Burger Dog, designed, apparently, for those people who can’t decide between a burger and a hot dog and want to get both in the same bun.

To announce the project, Earl held a virtual (what else) press conference via Zoom Friday afternoon with NASCAR senior vice president and chief track properties officer Chip Wile.

A virtual kitchen is distinguished from a ghost kitchen in that a ghost kitchen usually operates out of a professionally equipped kitchen that is not attached to a restaurant. As designed by Earl, a virtual restaurant brand operates out of an existing restaurant’s kitchen, where the restaurant’s staff cooks and packages the food items ordered through online menus even as it produces its own menu for its onsite customers.

And any restaurant is eligible to apply to be a Virtual Dining Concepts provider – it isn’t just confined to Earl Enterprise restaurants like Planet Hollywood and Buca di Beppo. So you could be sitting in your favorite neighborhood mom and pop restaurant enjoying, say, veal marsala and not even know that food for NASCAR Refuel was also being produced onsite, though the sounds of loud sobbing coming from the kitchen as the chef smashes some wieners onto burger might be a clue.

Also, most ghost kitchens allow customers to choose delivery or in-person pickup. Virtual Dining Concepts offers only delivery, and in the case of NASCAR Refuel, exclusively through DoorDash. And no, the DoorDashers won’t be driving race cars, though that would be really cool.

Earl said he hopes to have up to eight Orlando area restaurants cooking the NASCAR Refuel menu, and is aiming for 2000 nationwide. Typing in a downtown Orlando address showed delivery options from Florida Mall or Maitland, both Buca di Beppo locations. (Oddly, the restaurant addresses were shown, even though Earl stressed that the food can be gotten only by delivery, not pickup.

And, as I mentioned above, the NASCAR Refuel menu will be available anytime, not just on race days.

You can see the full NASCAR Refuel menu here and order up your first Refuel Burger and Fried Apple Pie Bites for delivery tonight.

Nascar Refuel Virtual Restaurant Now Available

SpeedwayMedia.com. (2021, August 27). NASCAR REFUEL VIRTUAL RESTAURANT NOW AVAILABLE. SpeedwayMedia.com. https://speedwaymedia.com/2021/08/27/nascar-refuel-virtual-restaurant-now-available/.

 
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Virtual Dining Concepts and DoorDash Bring The NASCAR Racetrack Experience Directly To Your Home with NASCAR Refuel

NASCAR Refuel

Los Angeles, CA, August 27, 2021 – Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced today NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.”

Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites. Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger, and more. Watch for exciting new menu specials, highlighting regional classics inspired by NASCAR racetracks, starting at the kick-off of the 2022 season with special items being added on an ongoing basis. The full menu can be viewed here.

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food! Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home,” said Robert Earl, Founder of VDC. “With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”

“This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike,” said Vanessa Carr, DoorDash’s Director of Partnership Marketing. “We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors.”

NASCAR Refuel is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders three ways; it is accessible exclusively on DoorDash, and also via the proprietary NASCAR Refuel app, available for download from the Apple Store or Google Play and directly from the website. To order from DoorDash, diners can input their zip code in the app or via doordash.com to find their nearest location. As new locations are added, the website, NASCAR Refuel App, DoorDash and social media channels will update, so consumers will know when their area is within a delivery zone.

For more information and to order NASCAR Refuel, please visit www.nascarrefuel.com, and follow @NASCARRefuel for continued location and other updates on InstagramTwitterFacebook and TikTok.

NASCAR Refuel virtual restaurant now available

Release, O. N. A. S. C. A. R. (2021, August 27). NASCAR refuel virtual restaurant now available: Nascar. Official Site Of NASCAR. https://www.nascar.com/news-media/2021/08/27/nascar-refuel-virtual-restaurant-now-available/.

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By Official NASCAR Release – NASCAR.com 

NASCAR Refuel virtual restaurant now available

Los Angeles – Virtual Dining Concepts, in partnership with NASCAR and DoorDash, announced Friday NASCAR Refuel, the first-ever virtual restaurant brand paired with a national spectator sporting organization. NASCAR Refuel debuts prior to the NASCAR Xfinity Series Wawa 250 at Daytona International Speedway and will simultaneously be available to order across the country, launching exclusively with DoorDash or via the NASCAR Refuel app and the official website, both powered by DoorDash’s white label fulfillment platform, DoorDash Drive.

“Every weekend, fans visit iconic NASCAR tracks across the United States, experiencing the roar of engines, side-by-side racing, family fun and the overall spectacle our great sport has to offer,” said Chip Wile, NASCAR senior vice president and chief track properties officer. “It’s a pleasure to offer our fans NASCAR Refuel, so we can bring a piece of the track experience, our delicious dishes inspired by our entire track portfolio, to them.” 

Fans, spectators and foodies alike can get the feeling of the racetrack all year round, whether watching their favorite teams compete on race day, or celebrating any occasion, while enjoying some of the most iconic NASCAR concession stand favorites. Handpicked from 12 NASCAR-owned racetracks around the country, NASCAR Refuel’s delivery-only menu features “Refuel Combos” and individual items including classics such as the Daytona Firecracker Dog, Talla-Mento Dogwich, Darlington Pimento Cheese Sandwich, Refuel Burger and more. Watch for exciting new menu specials, highlighting regional classics inspired by NASCAR race tracks, starting at the kickoff of the 2022 season with special items being added on an ongoing basis. The full menu can be viewed here.

“As a NASCAR fan myself, I know the crowds on race day are there for the excitement of the sport, and of course for the food! Our menu highlights specialties from NASCAR racetracks, so race fans can enjoy the NASCAR food experience year-round at home,” said Robert Earl, founder of VDC.

“With NASCAR Refuel, we are continuing our mission to assist restaurants by producing virtual brands that provide crucial added revenue, which is needed now more than ever.”

Said DoorDash director of partnership marketing Vanessa Carr: “This collaboration expands upon our multiyear partnership with NASCAR and reinforces our commitment to creating memorable experiences for fans and food-lovers alike. We are so excited to engage with the racing community through bringing iconic track experiences and the delicious food that fuels them to their doors.


NASCAR Refuel is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders three ways; it is accessible exclusively on DoorDash and also via the proprietary NASCAR Refuel app, available for download from the Apple Store or Google Play and directly from the website. To order from DoorDash, diners can input their zip code in the app or via doordash.com to find their nearest location. As new locations are added, the website, NASCAR Refuel App, DoorDash and social media channels will update, so consumers will know when their area is within a delivery zone.

For more information and to order NASCAR Refuel, please visit www.nascarrefuel.com, and follow @NASCARRefuel for continued location and other updates on InstagramTwitterFacebook and  TikTok