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MrBeast Burger’s parent company tapped another online celeb for its latest brand. YouTube star Larray is the face of Larray’s Loaded Mac, a new delivery-only restaurant from Virtual Dining Concepts. The menu was inspired by Larray’s memories of cooking with his grandmother and features seven mac and cheese varieties as well as brownies and drinks. Larray has 40 million followers across YouTube, TikTok and Instagram, giving him a sizable platform from which to promote the new concept.
Larray’s Loaded Mac is now available in most major markets across the country, Virtual Dining Concepts said. Restaurants can work with the company to bring the menu into their kitchen as a delivery-only offering.