Amick, B. (2021, September 28). Buddy Valastro Launches Virtual cake slice brand. Bake Magazine. Retrieved October 3, 2021, from https://www.bakemag.com/articles/15227-buddy-valastro-launches-virtual-cake-slice-brand.
Renowned baker and television personality “Cake Boss” Buddy Valastro has announced that he is launching his own virtual brand, Buddy V’s Cake Slice, in partnership with Virtual Dining Concepts.
Valastro, proprietor of Carlo’s Bakery and star of numerous hit shows on TLC, has selected his most popular cake flavors for the new delivery-only brand. To start, Buddy V’s Cake Slice will feature five choices: Confetti, Vanilla Rainbow, Fudge, Red Velvet and Black and White Fudge with more flavors to follow.
Buddy Valastro whips up his own virtual brand, Buddy V’s Cake Slice now anyone can have buddy’s world-famous cakes delivered to their door. Nation’s Restaurant News. (2021, September 28). Retrieved October 1, 2021, from https://www.nrn.com/delivery-takeout-solutions/buddy-valastro-whips-his-own-virtual-brand-buddy-vs-cake-slice-now-anyone.
In Partnership With Virtual Dining Concepts, Buddy V. Is Making Slices Of His Most Popular Cake Flavors From His Carlo’s Bake Shop Available To His Fans And Cake-Lovers Across The Country
Buddy Valastro, renowned baker, ebullient television personality, and cookbook author, announced today that he is launching his own virtual brand, Buddy V’s Cake Slice, in partnership with Virtual Dining Concepts. Buddy V., a fourth-generation baker, proprietor of Carlo’s Bakery, and star of numerous hit shows on TLC has selected his most popular cake flavors for the new delivery-only brand. To start, Buddy V’s Cake Slice will feature five choices: Confetti, Vanilla Rainbow, Fudge, Red Velvet, and Black and White Fudge with more flavors to follow.
“Now you can enjoy your favorite New Jersey Baker’s cake slices with your favorite people—delivered right to your door,” said Buddy V. “It’s cake Hoboken-style, Baby!!”
To ensure absolute freshness, the cake slices are individually packaged at Valastro’s family bakery, Carlo’sBake Shop (aka Carlo’s Bakery), as soon as the cakes are out of the oven, cooled down and frosted, quickly frozen for shipment to ensure peak deliciousness. The cake slices are distributed to restaurants across the country and made available for online orders through the website, third-party delivery carriers, and his app available for download from the Apple Store or Google Play.
“I am a huge fan of Buddy’s and we have been talking for some time about working on projects together,” said Robert Earl, Founder of Virtual Dining Concepts. “Buddy V’s Cake Slice works on so many levels—everybody has their favorite cake flavor and with this brand, you can enjoy your own slice delivered right to you, wherever you are—no need to compromise over flavor and the cake is so fresh and delicious—if you love cake as much as I do, you’re going to love what Buddy has created.”
Buddy V’s Cake Slice is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders online at www.buddyvscakeslice.com and through most third-party delivery carriers. Follow along on social media or continued location updates on Instagram and Twitter.
ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of brick and mortar kitchens. The delivery-only infrastructure, proprietary online platform (with third-party delivery interface), and marketing strategy services guide independent restaurant operators from set-up to inception. Virtual Dining Concepts include celebrity-owned and non-celebrity brands with menus deriving from diverse cuisines including Italian, Mexican, American, and more. Menus are available for order online through their individual websites and via most major third-party delivery services. For more information, please visit:www.virtualdiningconcepts.com.
@justPEREZplay. (2021, September 28). ‘cake boss’ star buddy Valastro launches New Virtual Cake Brand: Kiss 95-7. ‘Cake Boss’ Star Buddy Valastro Launches New Virtual Cake Brand. Retrieved October 3, 2021, from https://kiss957.iheart.com/featured/perez/content/2021-09-28-cake-boss-star-buddy-valastro-launches-new-virtual-cake-brand/
‘Cake Boss’ star Buddy Valastro is known for his tasty treats at Carlo’s Bakery. But now, he’s switching things up and is the latest celebrity to launch a new virtual brand in a “ghost kitchen”.
Introducing, ‘Buddy V’s Cake Slice’. This new business venture features 5 cake flavors to choose from, including Confetti, Vanilla Rainbow, Fudge, Red Velvet and Black & White Fudge.
After doing some digging, I learned that Bertucci’s across the U.S. are hosting his business. Unfortunately, you won’t be able to walk up and pick up at a location though.
Customers interested in supporting the brand would be able to purchase cake slices for delivery only through a third party delivery app.
Learn more and find a location near you at buddyvscakeslice.com
PYMNTS.com. (2021, September 28). Celebrities Launching Virtual Brands. PYMNTS.com. Retrieved October 3, 2021, from https://www.pymnts.com/restaurant-innovation/2021/buddy-valastro-joins-list-of-celebrities-launching-virtual-brands/.
Buddy Valastro, a celebrity baker made famous by the series “Cake Boss,” among other reality shows, announced Tuesday (Sept. 28) that he is launching a virtual bakery brand, Buddy V’s Cake Slice, through ghost kitchen solution Virtual Dining Concepts (VDC).
“It’s cake Hoboken-style, Baby!!” Valastro said in a statement.
Through the concept, the cakes are baked at the Valastro family’s bakery, then frozen and shipped out to the kitchens running the virtual brand. Consumers can order these cakes through the brand’s Olo-powered website and app or through third-party delivery services.
VDC specializes in celebrity collaborations. Its list of partners features a handful of major names including Mariah Carey, Mario Lopez and Steve Harvey.
“I am a huge fan of Buddy’s and we have been talking for some time about working on projects together,” Robert Earl, founder of Virtual Dining Concepts, said in a statement. “Buddy V’s Cake Slice works on so many levels — everybody has their favorite cake flavor and with this brand, you can enjoy your own slice delivered right to you, wherever you are.”
Many celebrities and influencers have been using the virtual brand model to capitalize on their loyal followings with these low-effort, low-capex locations. In an interview with Karen Webster, Olo Founder and CEO Noah Glass recalled the instant success of MrBeast Burger, another VDC virtual brand created in partnership with YouTube celebrity MrBeast.
“MrBeast Burger was this phenomenon,” Glass said. “It was through our partnership with Robert Earl and his restaurant portfolio. He said, ‘I’m doing this thing, virtual additional concepts. There’s a celebrity angle to it. I know you’ve never heard of him, but I’ll tell you, Mr. Beast is a big deal, 80 million followers, and we’re going to launch Mr. Beast burger on top of your platform, and we’re going to do it across 200 of our kitchens.’”
This rapid proliferation of virtual brands has only been possible because of the dramatic growth in online delivery ordering since the start of the pandemic. PYMNTS’ study The Bring-It-To-Me Economy, created in collaboration with Carat from Fiserv, find that 58% of U.S. consumers are ordering food online more than they were before the pandemic, with 48% ordering from restaurants’ websites and having the food delivered to their homes more often and 46% ordering more from third-party aggregators.
Campisi, V. (2021, October 3). Barstool Sports aims to become major player in Virtual Kitchens. The Food Institute. Retrieved October 4, 2021, from https://foodinstitute.com/focus/barstool-sports-aims-to-become-major-player-in-virtual-kitchens/.
Dave Portnoy, founder of the pop culture site Barstool Sports, is jumping in on the virtual ghost kitchen trend, partnering with Planet Hollywood founder Robert Earl to launch a virtual restaurant concept built around the Barstool brand, reported Bloomberg (Sept. 22).
BARSTOOL BITES JOINS GROWING LIST OF VIRTUAL BRANDS
Debuting next month, Barstool Bites will offer 14-inch sandwiches, spicy chicken wings, dips and buckets of flavored popcorn. Though the concept will follow the traditional ghost kitchen playbook for now, physical restaurants and Barstool food trucks are also on the horizon.
“We’re going to experiment with giving our fans the ability to order the types of food we eat when we’re sitting on our couch watching football on Saturdays and Sundays,” said Erika Nardini, Barstool’s CEO, as reported by Bloomberg.
Hundreds of local restaurants will prepare Barstool’s food and deliver via third-party apps like Grubhub and DoorDash. Barstool Bites follows in the footsteps of other pop culture brands and personalities getting into ghost kitchens, such as Mr. Beast Burger, which launched as a virtual brand last December with over 300 locations.
Portnoy picked an opportune time to enter the market, as ghost kitchens are continuing in their pandemic-boosted boom. In the 12 months through June of this year, delivery-only restaurant orders in the U.S. jumped 66%, while on-premises dining fell 39%, according to NPD Group.
NOT BARSTOOL’S FIRST FORAY INTO FOOD AND BEVERAGE
Though Barstool Bites is a new venture, the media company has been making its way into the food and beverage space over the last several years.
Portnoy is famous for his popular One Bite Pizza review videos. The brand has become so synonymous with pizza that it even launched a frozen line with Walmart earlier this month.
The company has also been making moves in the beverage space. In 2019, the company partnered with New Amsterdam Vodka to launch a spirit called Pink Whitney, while in 2020, Barstool teamed up with High Noon for new flavors and a media partnership. Additionally, Barstool inked a deal with Revitalyte this year to add its own offering of the brand’s electrolyte recovery drink.