Washington, J. (2021, August 18). Tiktok Star Larray to launch Virtual Mac & Cheese Restaurant. Seventeen. Retrieved October 6, 2021, from https://www.seventeen.com/celebrity/a37338342/tiktok-star-larray-virtual-restaurant/.
There’s a new business venture on the horizon for TikTok star Larray . The 23-year-old is launching a virtual restaurant called Larray’s Loaded Mac.
A far cry from the traditional mac and cheese you’re used to, Larray’s Loaded Mac will feature seven unconventional flavors. “That Girl,” a pizza-inspired option, and “Feelin’ Riskey,” a pulled pork, Fritos, onions, barbecue sauce, and cheese blend, are two examples of the heat Larray is bringing with his bold new branded menu.
He spilled the tea on the new restaurant during an interview with Insider. ” What inspired me to launch it was my grandmother [who] makes mac and cheese like crazy,” Larray explained. “It’s something that ran in the family.”
A unique menu isn’t the only unconventional thing Larray’s Loaded Mac boasts. Hungry patrons won’t be able to partake in in-person dining. The brand’s website lists several delivery apps, including DoorDash, Grubhub, and Postmates, which will carry the online menu in over 25 cities across the U.S.
With 24 million TikTok followers and 8.5 million on YouTube, Larray is in pretty good company. He now joins the likes of YouTube creator MrBeast, who launched a burger chain in December 2020, and TikToker Dylan Lemay, who revealed plans for a New York-based ice cream shop in August 2021.
YouTube star Larray Rolls Out Virtual Brand Larray’s loaded Mac. QSR magazine. (n.d.). Retrieved October 6, 2021, from https://www.qsrmagazine.com/news/youtube-star-larray-rolls-out-virtual-brand-larrays-loaded-mac.
Content creator, musician, and YouTube sensation Larray announced today the launch of his very-own virtual restaurant brand called Larray’s Loaded Mac. As one of the fastest-growing, multi-hyphenate creators worldwide, Larray’s music, style, and vibrant personality have captured audiences globally and resulted in a loyal following of fans and nearly 40M followers across YouTube, TikTok, and Instagram. Now, Larray adds restaurateur to his digital profile as he debuts Larray’s Loaded Mac in partnership with Virtual Dining Concepts.
“We are focused on working with digital-first talent by helping them create an ownable virtual dining brand,” says Robbie Earl, VDC co-founder. “By tapping into the creator economy, we’re not only playing a part in growing the influencers’ personal brands but also further helping the restaurant industry leverage the digitally native community. Having Larray join the virtual food space provides him with another way to engage his fans, this time with food deliveries in 30 minutes or less, and have them be a part of something that means so much to him.”
With a spin on his favorite food, Larray’s Loaded Mac takes the traditional mac and cheese dish to a whole new level and even has his grandmother’s stamp of approval, who also happened to help craft the menu and flavors. From Classique to Hottie, The Club, LBT, That Girl, Burgalicious and Feelin’ Risky, Larray’s perfectly crafted menu offers a mac and cheese selection that’s loaded with everything from a variety of cheeses, meats, vegetables, seasonings and sauces. Larray’s Loaded Mac online menu was brought to life by Virtual Dining Concepts’ Culinary Director and Chef, Eric Greenspan.
“Some of my fondest memories from growing up are making mac and cheese in the kitchen with my grandmother,” says Larray. “Her original recipe was always a family favorite and gave me the inspiration to create Larray’s Loaded Mac. I am so excited to share our favorite dish with fans and fellow mac and cheese lovers.”
“Larray is such a unique and talented creator, so we wanted to do something outside the box for his fans,” says Greg Falchetto and Zach Friedman, Larray’s managers at Homemade Projects. “We’ve been friends with Robbie for years, so when Larray initially brought the Loaded Mac idea to us, it was a no-brainer to partner with VDC. We’re excited for everyone to try this special dish from Larray’s childhood and all the unique flavors he personally created.”
Larray’s Loaded Mac is now available in most major markets across the country. Consumers based in Los Angeles, Boston, Phoenix, Chicago, Philadelphia, Denver, Houston, Washington D.C., Austin, Seattle, St. Louis, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego, Baltimore, Orlando, Tampa, and Louisville are among the first wave of cities with additional locations added regularly.
Shey, B. (2021, August 24). Eggholic brings Indian street food to Irving Next month. Eater Dallas. Retrieved October 6, 2021, from https://dallas.eater.com/2021/8/24/22639544/eggholic-will-bring-indian-street-food-to-irving-next-month.
Larray, the TikTok Hype House member with more than 25 million subscribers, is launching a delivery-only restaurant in Dallas this week, according to Business Insider. Larray’s Loaded Mac will serve seven varieties of the pasta dish, including a pizza-inspired version called “That Girl”, and a mac loaded with pulled pork, Fritos and onions. Diners can order from delivery apps like Grubhub, DoorDash, and Postmates, or directly from the Loaded Mac website.
Larray, who’s full name is Larri Merritt, told Insider that his grandmother, a home cook, inspired him to get into the virtual restaurant business. He also said he plans to release a Youtube reaction video of his grandmother trying Loaded Mac’s version of her signature dish.
We interviewed Larray because we think you’ll like his picks. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.
You may know Larray for his hilarious diss tracks or viral videos on TikTok and YouTube, but did you know he’s quite the expert in the kitchen? So much so, the 23-year-old recently took his love for mac and cheese to a new level by launching his own virtual restaurant called Larray’s Loaded Mac. Together with his grandmother, Larray crafted seven wildly flavorful cheesy creations packed with savory ingredients that put boxed mac and cheese meals to shame.
Given Larray is officially a restaurateur, we asked him to dish on his favorite kitchen essentials for serving up a crowd-pleasing meal!
“The kitchen has always been one of my favorite places at home because I’ve been able to create so many great memories with family there over the years,” Larray explained to E!. “Growing up, my grandmother and I always cooked mac & cheese together, and the original recipe we made was actually the inspiration behind Larray’s Loaded Mac. My grandmother helped take our favorite dish to the next level by helping craft the final menu and mac & cheese flavors, which was a really fun experience.”
If you’re like us and are suddenly craving mac and cheese, Larray rounded up kitchen must-haves below. But if you want to take the easy route, you can get Larray’s Loaded Mac delivered to your doorstep!