TikTok star Larray stirs up new mac and cheese ghost kitchen in Houston

Sandler, E. (2021, August 18). Tiktok Star Larray stirs up new Mac and cheese ghost kitchen in Houston. CultureMap Houston. Retrieved October 7, 2021, from https://houston.culturemap.com/news/restaurants-bars/08-18-21-larray-tiktok-youtube-star-mac-and-cheese-ghost-kitchen/.

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Add social media starts to the list of celebrities getting into the ghost kitchen business. Larray, a musician and content creator with almost 40 millions followers across TikTok, YouTube, and Instagram, has launched a virtual restaurant devoted to mac and cheese.

Available now via third-party delivery apps, Larray’s Loaded Mac puts a creative spin on the familiar comfort food. The seven-item menu starts with the four-cheese blend Classique; other options include LBT (bacon, cherry tomatoes, arugula, and two kinds of Cheddar) and the Feelin’ Risky (pulled pork, crispy onions, Fritos, barbecue sauce, Cheddar). Prices range from $11-16. 

“Some of my fondest memories from growing up are making mac and cheese in the kitchen with my grandmother,” Larray said in a statement. “Her original recipe was always a family favorite and gave me the inspiration to create Larray’s Loaded Mac. I am so excited to share our favorite dish with fans and fellow mac and cheese lovers.”

Larray partnered with Virtual Dining Concepts to translate those family recipes and to launch the project in cities across the country. In addition to Houston, Larray’s Loaded Mac is available in Austin and Dallas, as well as Boston, Los Angeles, Chicago, and more. Expect the company to add other content creators as partners in the future. 

“We are focused on working with digital-first talent by helping them create an ownable virtual dining brand,” said Robbie Earl, VDC co-founder. “By tapping into the creator economy, we’re not only playing a part in growing the influencers’ personal brands but also further helping the restaurant industry leverage the digitally native community. Having Larray join the virtual food space provides him with another way to engage his fans, this time with food deliveries in 30 minutes or less, and have them be a part of something that means so much to him.” 

Houston is no stranger to celebrity-backed ghost kitchens. Chef David Chang’s Fuku arrived here in April, and actor George Lopez brought his tacos in June. 

TikTok star Larray stirs up new mac and cheese ghost kitchen in Austin

Sandler, E. (2021, August 18). Tiktok Star Larray stirs up new Mac and cheese ghost kitchen in Austin. CultureMap Austin. Retrieved October 7, 2021, from https://austin.culturemap.com/news/restaurants-bars/08-18-21-larray-tiktok-youtube-star-mac-and-cheese-ghost-kitchen-aus/.

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Add social media starts to the list of celebrities getting into the ghost kitchen business. Larray, a musician and content creator with almost 40 millions followers across TikTok, YouTube, and Instagram, has launched a virtual restaurant devoted to mac and cheese.

Available now via third-party delivery apps in major Texas markets, including Austin, Larray’s Loaded Mac puts a creative spin on the familiar comfort food. The seven-item menu starts with the four-cheese blend Classique; other options include LBT (bacon, cherry tomatoes, arugula, and two kinds of cheddar) and the Feelin’ Risky (pulled pork, crispy onions, Fritos, barbecue sauce, cheddar). Prices range from $11-16. 

“Some of my fondest memories from growing up are making mac and cheese in the kitchen with my grandmother,” Larray said in a statement. “Her original recipe was always a family favorite and gave me the inspiration to create Larray’s Loaded Mac. I am so excited to share our favorite dish with fans and fellow mac and cheese lovers.”

Larray partnered with Virtual Dining Concepts to translate those family recipes and to launch the project in cities across the country. In addition to Austin, Larray’s Loaded Mac is available in Houston and Dallas, as well as Boston, Los Angeles, Chicago, and more. Expect the company to add other content creators as partners in the future. 

“We are focused on working with digital-first talent by helping them create an ownable virtual dining brand,” says Robbie Earl, VDC co-founder. “By tapping into the creator economy, we’re not only playing a part in growing the influencers’ personal brands but also further helping the restaurant industry leverage the digitally native community. Having Larray join the virtual food space provides him with another way to engage his fans, this time with food deliveries in 30 minutes or less, and have them be a part of something that means so much to him.” 

TECH ROUNDUP: GRUBHUB IS CHANGING ITS CONTROVERSIAL PHONE CALL SYSTEM

Joe Guszkowski on Aug. 18, 2021. (n.d.). Tech roundup: Grubhub is changing its controversial phone call system. Restaurant Business. Retrieved October 7, 2021, from https://www.restaurantbusinessonline.com/technology/tech-roundup-grubhub-changing-its-controversial-phone-call-system.

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MrBeast Burger’s parent company tapped another online celeb for its latest brand. YouTube star Larray is the face of Larray’s Loaded Mac, a new delivery-only restaurant from Virtual Dining Concepts. The menu was inspired by Larray’s memories of cooking with his grandmother and features seven mac and cheese varieties as well as brownies and drinks. Larray has 40 million followers across YouTube, TikTok and Instagram, giving him a sizable platform from which to promote the new concept. 

Larray’s Loaded Mac is now available in most major markets across the country, Virtual Dining Concepts said. Restaurants can work with the company to bring the menu into their kitchen as a delivery-only offering. 

DJ Pauly D Has an Instagram Account Not Many Fans Know About

Lauren Anderson Twitter Twitter More Articles Published on , 2021. (2021, September 2). Dj pauly d has an instagram account not many fans know about. Showbiz Cheat Sheet. Retrieved September 17, 2021, from https://www.cheatsheet.com/entertainment/dj-pauly-d-instagram-account-not-many-fans-know.html/.

 
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Fans of DJ Pauly D — listen up! The Jersey Shore: Family Vacation star has an Instagram account dedicated to his motorcycles not many people know about! Learn more about Pauly DelVecchio‘s bike account, plus the three other Instagram accounts the reality TV star runs.

DJ Pauly D has a motorcycle collection

When DelVecchio isn’t DJing in nightclubs worldwide, you can find him riding one of his motorcycles. DelVecchio is the proud owner of a customized Kawasaki Ninja ZX10, a Kawasaki 626, and several others. “For me, what’s important about the bike is style,” DelVecchio tells Dub Magazine, who helped him customize his black and green Kawasaki.

“I like my motorcycles to have as much swag as I do. It’s gotta be fast, too, because this hair doesn’t move on the highway.” DelVecchio also has several other bikes, including a custom-built one from Paul Teutul Sr. of Orange County Choppers and Discovery Channel’s American Chopper.

During an interview with Barstool Backstage, DelVecchio mentions his not-well-known Instagram account where he showcases his bike collection. “I do extreme stunts on motorcycles,” DelVecchio says.

“I have a whole Instagram for Pauly D Stunts — nobody even knows it’s there. It has 10K followers. Nobody really knows.” DelVecchio might not promote the account often, but the Pauly D Stunts account boasts 12,500 followers at the time of publication.

‘Jersey Shore: Family Vacation’ star has another Instagram account for Pauly D’s Italian Subs

Pauyl D’s Italian Subs is a delivery-only, virtual restaurant that brings Jersey Shore: Family Vacation fans made-to-order subs through Grubhub. DelVecchio partners with Virtual Dining Concepts and Chef Eric Greenspan to bring fans a menu all his own.

Pauly D’s Italian Subs offers a variety of hoagies inspired by the food he could get in the corner stores of his hometown in Rhode Island. Each sandwich is served on an 8-inch Amoroso roll with mayo, lettuce, onions, mild banana peppers, Italian herbs, and something called “The Drip.”

Pauly D Positivity is another Instagram account run by Pauly DelVecchio

Pauly D Positivity is a way for DelVecchio to promote positivity among his fans. As one of the most easy-going Jersey Shore roommates, DelVecchio is sharing positive vibes as often as he can.

The Instagram account features reposts from DelVecchio’s Twitter, where he’s sharing positive messages “Be kind whenever possible; it’s always possible” and “H.O.P.E. Have Only Positive Expectations.”

Of course, fans can always find DelVecchio on his main Instagram account, @DJPaulyD. That’s where he shares his DJ content, as well as updates about his other projects like Jersey Shore: Family Vacation and Double Shot at Love, and the occasional post with girlfriend Nikki Hall.