Guy Fieri's Flavortown Kitchen Partners with Lifestyle Brand MiddleClassFancy to Debut the Rand Burger

Guy Fieri’s Flavortown Kitchen partners with Lifestyle Brand Middleclassfancy to debut the Rand Burger. QSR magazine. (n.d.). Retrieved September 14, 2021, from https://www.qsrmagazine.com/news/guy-fieris-flavortown-kitchen-partners-lifestyle-brand-middleclassfancy-debut-rand-burger.

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The world’s most memeable chef, Guy Fieri, is taking his Flavortown Kitchen, a delivery-only restaurant brand powered by Virtual Dining Concepts, to new heights by partnering with the most iconic name in suburban meme culture, MiddleClassFancy. The partnership not only brings together two brands synonymous with memes, but also offers a new menu item, the “Rand Burger,” now available for a limited time only.

Every day, millions of followers view MiddleClassFancy’s unique perspective on the absurdities of suburban lifestyle. From jokes about air fryers to grilling battles, integrating Guy Fieri’s Flavortown Kitchen into the MiddleClassFancy universe lead Fieri into naming a burger after their beloved character, Rand.

Says MiddleClassFancy creator Lee Ayers, “I started MiddleClassFancy as an exaggerated version of the life I grew up around coming from a small town in Cedartown, Georgia. I already had a different meme account where I played around with the concept of middle class memes and realized they were extremely relatable to the majority of my following, so I decided to make an account dedicated to the middle class lifestyle. Now, after about 6 years of creating memes for the MiddleClassFancy universe, I have the opportunity to work with Guy Fieri, which couldn’t be more perfect considering I’ve used him in memes in the past. A huge part of the MiddleClassFancy universe involves the restaurant experience as well. I’m beyond excited to work with Guy and I know my audience will love what we have in store for them.”

Guy Fieri’s Flavortown Kitchen online menu was created by Fieri and includes some of the most popular dishes his fans have grown to love. The delivery-only menu includes a wide selection of appetizers, entrees featuring veggie, fish, and chicken options, burgers, sandwiches, salads, desserts, and more.

“Meme or no meme, Rand is a real dude and a formidable grill master,” says Guy Fieri. “So in recognition of his true backyard burger badassery, I’m allowing Rand a limited time only trip through Flavortown…order up!”

Follow the storyline on Instagram at @MiddleClassFancy and you’ll see a brewing rivalry between Rand, the overly serious but loveable neighbor, and his new rival, Guy Fieri, who is challenging Rand’s spot as the top grillmaster on the block.

Carnival Cruise Line Partners With Guy Fieri's Flavortown Kitchen For New Home Delivery Of Guy's Burger Joint Offerings

Yahoo! (n.d.). Carnival Cruise Line partners with Guy Fieri’s Flavortown Kitchen for new home delivery of Guy’s Burger Joint Offerings. Yahoo! Finance. Retrieved September 14, 2021, from https://finance.yahoo.com/news/carnival-cruise-line-partners-guy-150600720.html.

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‘Straight Up Burger’ Now Available Through Popular Food Delivery Apps For a Limited Time Only

Fans of Guy’s Burger Joint on Carnival Cruise Line can now satisfy their cravings off the ship with delivery of the chef’s hand-crafted “Straight Up” burger for a limited time only.

Through a partnership with Guy’s Flavortown Kitchen, the oft-requested burger is now available to order via popular food delivery apps like Uber Eats, Postmates, DoorDash, Grubhub, Bite Squad and Waitr. The cost is $11.99 with free delivery via select apps.

One of the most popular choices at the fleetwide Guy’s Burger Joints, the Straight Up burger is a shipboard favorite with thousands of guests each cruise devouring the delicious 80/20 burgers topped with SMC (“Super Melty Cheese”) and their choice of fixings, including, of course, Fieri’s signature donkey sauce.

“I’m stoked to bring the best burger on the seas, my Straight Up burger, straight to your doorstep via Guy’s Flavortown Kitchen. When it comes to righteous food offerings, my friends at Carnival are the real deal so it’s great to be able to bring part of the Guy’s Burger Joint experience to cruisers and land lovers alike” said Fieri.

“During our pause our guests have been craving these delicious hand-crafted burgers and we’re pleased to be able to satisfy their cravings and enjoy Guy’s delicious hand-crafted burgers at home,” said Cyrus Marfatia vice president of culinary and dining at Carnival Cruise Line.

Launched in 2011, the poolside Guy’s Burger Joint is featured on all of Carnival Cruise Line’s 24 ships with upwards of 1,000 burgers served per day per ship – roughly eight million burgers a year, making them the most popular burgers at sea. Select ships also feature Guy’s Pig & Anchor serving up smoked-on-board barbecue favorites and sides.

The largest Guy’s Burger Joint at sea, as well as Guy’s Pig & Anchor Smokehouse Brewhouse serving craft beer brewed on board, are available aboard the line’s newest ship, Mardi Gras, set to debut from Port Canaveral, Fla., July 31, 2021.

For additional information on Carnival Cruise Line and to book a cruise vacation, call 1-800-CARNIVAL, visit www.carnival.com, or contact your favorite travel advisor or online travel site.

For more information on Guy Fieri’s Flavortown Kitchen, please visit www.guysflavortownkitchen.com and follow along on InstagramTwitter, and Facebook.

ABOUT CARNIVAL CRUISE LINE
Carnival Cruise Line is proud to be known as America’s Cruise Line with a total of 24 ships, sailing from 14 U.S. homeports and employing more than 40,000 team members from 120 nationalities. The line will resume cruise operations July 3, 2021 while its newest and most innovative ship, Mardi Gras, featuring the first roller coaster at sea and the first in the Americas powered by eco-friendly Liquefied Natural Gas (LNG) sails from Port Canaveral, Fla., July 31, 2021. As part of its 50th Birthday festivities, Carnival Celebration, sister ship to Mardi Gras, is scheduled to debut in late 2022 from Port Miami.

ABOUT GUY FIERI’S FLAVORTOWN KITCHEN
Guy Fieri’s Flavortown Kitchen is a delivery-only restaurant brand powered by Virtual Dining Concepts, one of the fastest-growing virtual restaurant groups poised to expand the revenue of existing restaurant kitchens. Guy Fieri’s Flavortown Kitchen online menu was created by Fieri and includes some of the most popular dishes his fans have grown to love. The delivery-only menu includes a wide selection of appetizers, entrees featuring veggie, fish, and chicken options, burgers, sandwiches, salads, desserts, and more. Currently available in over 200 markets across the USA, consumers can order from Guy Fieri’s Flavortown Kitchen online menu through its app available for download from the Apple Store or Google Play, and most third-party delivery apps including Grubhub, DoorDash, Postmates, UberEats, Seamless, Waitr and BiteSquad. For more information, please visit www.guysflavortownkitchen.com and follow along on InstagramTwitter, and Facebook.