Stapleton, S. (2021, September 28). ‘Cake Boss’ Buddy Valastro gets in on the ghost kitchen game with cake slices for delivery only. Eater Vegas. Retrieved October 1, 2021, from https://vegas.eater.com/2021/9/28/22698461/cake-boss-buddy-valastro-ghost-kitchen-cake-slices-delivery-only.
Cake Boss Buddy Valastro goes virtual with a new partnership with Robert Earl’s Virtual Dining Concepts. Now diners can order Valastro’s over-the-top cakes delivered right to their doorstep. The chef behind Buddy V’s Ristorante and Carlo’s Bake Shop at the Palazzo and PizzaCake at Harrah’s Las Vegas now has Buddy V’s Cake Slice, serving his most popular cake flavors for the new delivery-only brand. To start, Buddy V’s Cake Slice will feature confetti, vanilla rainbow, fudge, red velvet, and black and white fudge with more flavors to come.
Valastro packages the slices individually at Carlo’s Bake Shop after they are quickly frozen to maintain freshness. The cake slices are distributed to restaurants across the country and made available for online orders through the website, third-party delivery carriers, and his app available for download from the Apple Store or Google Play. Slices are delivered for $8.95 each from Buca di Beppo locations on East Flamingo Road and West Lake Mead Boulevard.
Virtual Dining Concepts and Earl already have ghost kitchens with Guy Fieri and his Flavortown Chicken, rapper Tyga and his chicken bites, deejay Pauly D and his Pauly D’s Italian Subs, and singer Mariah Carey and her cookies, among others.
Amick, B. (2021, September 28). Buddy Valastro Launches Virtual cake slice brand. Bake Magazine. Retrieved October 3, 2021, from https://www.bakemag.com/articles/15227-buddy-valastro-launches-virtual-cake-slice-brand.
Renowned baker and television personality “Cake Boss” Buddy Valastro has announced that he is launching his own virtual brand, Buddy V’s Cake Slice, in partnership with Virtual Dining Concepts.
Valastro, proprietor of Carlo’s Bakery and star of numerous hit shows on TLC, has selected his most popular cake flavors for the new delivery-only brand. To start, Buddy V’s Cake Slice will feature five choices: Confetti, Vanilla Rainbow, Fudge, Red Velvet and Black and White Fudge with more flavors to follow.
Buddy Valastro whips up his own virtual brand, Buddy V’s Cake Slice now anyone can have buddy’s world-famous cakes delivered to their door. Nation’s Restaurant News. (2021, September 28). Retrieved October 1, 2021, from https://www.nrn.com/delivery-takeout-solutions/buddy-valastro-whips-his-own-virtual-brand-buddy-vs-cake-slice-now-anyone.
In Partnership With Virtual Dining Concepts, Buddy V. Is Making Slices Of His Most Popular Cake Flavors From His Carlo’s Bake Shop Available To His Fans And Cake-Lovers Across The Country
Buddy Valastro, renowned baker, ebullient television personality, and cookbook author, announced today that he is launching his own virtual brand, Buddy V’s Cake Slice, in partnership with Virtual Dining Concepts. Buddy V., a fourth-generation baker, proprietor of Carlo’s Bakery, and star of numerous hit shows on TLC has selected his most popular cake flavors for the new delivery-only brand. To start, Buddy V’s Cake Slice will feature five choices: Confetti, Vanilla Rainbow, Fudge, Red Velvet, and Black and White Fudge with more flavors to follow.
“Now you can enjoy your favorite New Jersey Baker’s cake slices with your favorite people—delivered right to your door,” said Buddy V. “It’s cake Hoboken-style, Baby!!”
To ensure absolute freshness, the cake slices are individually packaged at Valastro’s family bakery, Carlo’sBake Shop (aka Carlo’s Bakery), as soon as the cakes are out of the oven, cooled down and frosted, quickly frozen for shipment to ensure peak deliciousness. The cake slices are distributed to restaurants across the country and made available for online orders through the website, third-party delivery carriers, and his app available for download from the Apple Store or Google Play.
“I am a huge fan of Buddy’s and we have been talking for some time about working on projects together,” said Robert Earl, Founder of Virtual Dining Concepts. “Buddy V’s Cake Slice works on so many levels—everybody has their favorite cake flavor and with this brand, you can enjoy your own slice delivered right to you, wherever you are—no need to compromise over flavor and the cake is so fresh and delicious—if you love cake as much as I do, you’re going to love what Buddy has created.”
Buddy V’s Cake Slice is now available for delivery in select cities across the country, with additional locations added on a weekly basis. Fans and consumers can place their orders online at www.buddyvscakeslice.com and through most third-party delivery carriers. Follow along on social media or continued location updates on Instagram and Twitter.
ABOUT VIRTUAL DINING CONCEPTS
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of brick and mortar kitchens. The delivery-only infrastructure, proprietary online platform (with third-party delivery interface), and marketing strategy services guide independent restaurant operators from set-up to inception. Virtual Dining Concepts include celebrity-owned and non-celebrity brands with menus deriving from diverse cuisines including Italian, Mexican, American, and more. Menus are available for order online through their individual websites and via most major third-party delivery services. For more information, please visit:www.virtualdiningconcepts.com.
@justPEREZplay. (2021, September 28). ‘cake boss’ star buddy Valastro launches New Virtual Cake Brand: Kiss 95-7. ‘Cake Boss’ Star Buddy Valastro Launches New Virtual Cake Brand. Retrieved October 3, 2021, from https://kiss957.iheart.com/featured/perez/content/2021-09-28-cake-boss-star-buddy-valastro-launches-new-virtual-cake-brand/
‘Cake Boss’ star Buddy Valastro is known for his tasty treats at Carlo’s Bakery. But now, he’s switching things up and is the latest celebrity to launch a new virtual brand in a “ghost kitchen”.
Introducing, ‘Buddy V’s Cake Slice’. This new business venture features 5 cake flavors to choose from, including Confetti, Vanilla Rainbow, Fudge, Red Velvet and Black & White Fudge.
After doing some digging, I learned that Bertucci’s across the U.S. are hosting his business. Unfortunately, you won’t be able to walk up and pick up at a location though.
Customers interested in supporting the brand would be able to purchase cake slices for delivery only through a third party delivery app.
Learn more and find a location near you at buddyvscakeslice.com
PYMNTS.com. (2021, September 28). Celebrities Launching Virtual Brands. PYMNTS.com. Retrieved October 3, 2021, from https://www.pymnts.com/restaurant-innovation/2021/buddy-valastro-joins-list-of-celebrities-launching-virtual-brands/.
Buddy Valastro, a celebrity baker made famous by the series “Cake Boss,” among other reality shows, announced Tuesday (Sept. 28) that he is launching a virtual bakery brand, Buddy V’s Cake Slice, through ghost kitchen solution Virtual Dining Concepts (VDC).
“It’s cake Hoboken-style, Baby!!” Valastro said in a statement.
Through the concept, the cakes are baked at the Valastro family’s bakery, then frozen and shipped out to the kitchens running the virtual brand. Consumers can order these cakes through the brand’s Olo-powered website and app or through third-party delivery services.
VDC specializes in celebrity collaborations. Its list of partners features a handful of major names including Mariah Carey, Mario Lopez and Steve Harvey.
“I am a huge fan of Buddy’s and we have been talking for some time about working on projects together,” Robert Earl, founder of Virtual Dining Concepts, said in a statement. “Buddy V’s Cake Slice works on so many levels — everybody has their favorite cake flavor and with this brand, you can enjoy your own slice delivered right to you, wherever you are.”
Many celebrities and influencers have been using the virtual brand model to capitalize on their loyal followings with these low-effort, low-capex locations. In an interview with Karen Webster, Olo Founder and CEO Noah Glass recalled the instant success of MrBeast Burger, another VDC virtual brand created in partnership with YouTube celebrity MrBeast.
“MrBeast Burger was this phenomenon,” Glass said. “It was through our partnership with Robert Earl and his restaurant portfolio. He said, ‘I’m doing this thing, virtual additional concepts. There’s a celebrity angle to it. I know you’ve never heard of him, but I’ll tell you, Mr. Beast is a big deal, 80 million followers, and we’re going to launch Mr. Beast burger on top of your platform, and we’re going to do it across 200 of our kitchens.’”
This rapid proliferation of virtual brands has only been possible because of the dramatic growth in online delivery ordering since the start of the pandemic. PYMNTS’ study The Bring-It-To-Me Economy, created in collaboration with Carat from Fiserv, find that 58% of U.S. consumers are ordering food online more than they were before the pandemic, with 48% ordering from restaurants’ websites and having the food delivered to their homes more often and 46% ordering more from third-party aggregators.